Whether your project is a logo, small ad, or a 30 page brochure, we’re going to ask questions! There is no better way to streamline the process than to have answers ready when you ask for a quote. Fill out our design questionnaire or make a mental note of the questions below and you’ll be on your way to an accurate quote and a better design experience.

Company Background Questions

1. What is your company/organization/product name?
2. What kind of business is your company in?
3. What services or products does your company provide?
4. How long has your company been in business?
5. What is the size of your company?
6. What is your typical customer like?
7. Who are your competitors?
8. Who will be our contact for this project?
9. What is your address, phone number, e-mail address?
10. What is the best way to contact you?

Questions About Work Philosophy

1. Which is most important for you: quality, speed, or cost?  more info...
2. Are you a "hands-on" or "have-at-it" type of client (how involved do you want to be in the day to day)?
3. If necessary, would it be okay if we used subcontractors or outsourced parts of the project? IE: Writers, Photographers, Print Vendors

Project Specific Questions for Print Projects

1. What is the name of the Project?
2. What is the purpose of this project?
3. Describe how you envision the finished product? You use adjectives to best describe the overall feel/tone of the project. For Example: Trendy, hip, modern, professional, soft, corporate, technical, fun, colorful, etc
4. Which gender and age group are you targeting?
5. How many (words/pages/) are needed?
6. Are there any specific project instructions?
7. Do you have color or style requirements?
8. Does this project need to tie in to existing pieces with a similar theme or look?
9. Do you have examples similar print pieces that are close to what you envision?
10. What is your desired time frame for the completion of this project?
11. Are there any special events or promotions on which the completion of this design depends?
12. Will you need any other services in addition to this design? Printing, Copy writing, Photography, Matching promotional pieces, etc

Project Specific Questions for Logo Projects

1. Do you have a current logo?
2. (If yes to above) What elements from your previous logo would you like to retain if any?
3. Does your company have a tagline or slogan that should be included with the logo?
4. What color palettes might you prefer? Why?
5. Are there any elements you would prefer to see in the logo?
6. What is your preference in reference to icons, typography, characters, etc.?
7. What words or icons must be included in the logo?
8. What logos do you like and why? (you can choose these from the Fargo portfolio or outside sources)
9. What logos do you REALLY dislike and why?
10. What are the likely uses for this logo?
11. Who is the primary target audience? (Who is most likely to use your services/product?)
12. Which gender and age group are you targeting?
13. Where do most of your customers live?
14. What sort of deadline are you working with on this logo?
15. Are there any special events or promotions on which the completion of this design depends?
16. Will you need any other services in addition to this logo design? IE: Letterhead, envelopes, business cards, sales slicks, etc.